Range Rover Drives Over Paper Bridge
Land Rover celebrates 45 years of Range Rover with creative collaboration Luxury SUV completes world-first drive across one-off paper bridge Partnership with world-renowned British artist Steve Messam and specialist British paper manufacturer James Cropper PLC to build unique installation Intelligent 4WD all-terrain technology and lightweight aluminum construction of flagship model makes unique drive possible One-off art project kicks off Range Rover 45th Anniversary celebrations at Guangzhou Motor Show
Land Rover has driven its flagship Range Rover luxury SUV across a bridge made of paper. The freestanding structure in Suzhou, China, spanned five metres without glue or bolts to hold it in place. Land Rover commissioned the unique bridge to mark the 45th anniversary of its Range Rover family and to highlight 45 years of Range Rover innovation ahead of the Guangzhou Motor Show in China. The hand-built paper bridge took three days to construct in the ancient water city of Suzhou, which is famous for its bridges and nicknamed ‘Venice of the East’. The unique crossing was made of high quality paper supplied by specialist British manufacturer James Cropper PLC.
The jaw dropping drive is the latest in a long line of industry firsts for Land Rover’s flagship SUV. Range Rover was the world’s first ever luxury SUV when it debuted in 1970 and was the first vehicle to drive across the Darien Gap in Central America two years later. In 1989 it was first 4x4 to be fitted with ABS anti-lock brakes and introduced both Electronic Traction Control and electronic air suspension to the sector in 1992. The latest fourth-generation model was the first all-aluminium SUV when it debuted in 2012. Its innovative lightweight aluminum body provides a total vehicle saving of up to 420kg compared to using traditional steel.
