Facebook just stole from another Social network, but only Indonesia noticed
Finally, Facebook's dislike solution has been announced and executed (http://bit.ly/ReactionsFacebook). But lots of people 'desperately' like to press the dislike button. Especially in Indonesia we thought it's a Joke-owi. But why?
Following you can see Facebook's newly introduced "Reactions". (Updated 26.2.2016)
Looks great on the first view and I was applying the "Wow"-Emoticon in real life. Everything is covered in terms of expressing emotion.
But following you can see the Path's emoticons that are used since 2012 (!).
Mark Zuckerburglar? My real life emoticon was slightly shifting to the "HaHa" (or "Ngakak") one, because the new "Reactions" function is copied and inspired by the leading social media platform in and only in Indonesia: Path. (http://bit.ly/LinkToPath). With more than 5 million users, Indonesians have successively shifted from Facebook to Path and use it as their main social hub.
Did Facebook just notice that especially Asian markets engagement rate are dropping and want to compensate the not officially decrease in engagement?
Is Path, even though their userbase is small, a role model of engagement for Facebook? And is Indonesia setting the social media trends of the future?
Exciting time to come, not only my Path community has mixed "feelings" :-)
Happy to discuss in the comment section! Because Indonesia is so more social, connect via Instagram or Twitter @FredNeust